Video games now outsell music and movie recordings combined. E-books now outsell traditional books meaning consumers can get what they want to read in an instant without leaving the bathtub to go to a store - and it's cheaper. Newspapers show up in your inbox or on your iPad (many are free for now) instead of being delivered to your doorstep for a monthly fee. You don't have to be home to get your morning paper.
Trips to the video store are a thing of the past as more retailers go out of business because Netflix let's you stream your movie to your TV right now and offers unlimited movies for the same fee as a single video rental at the store.
By the time a university student gets to university, they have already spent 20,000 hours online and an additional 10,000 hours spent playing video games.
The average worker is exposed to between 3,000 and 5,000 marketing messages per day. The average consumer can download music, videos and the like for next to nothing or for free. They can purchase goods in the middle of the night and have them shipped next day.
So what does this all mean to safety?
It means that how you recruit, choose, equip and train your people in the ways of safety are far different than they were even ten years ago. So why are you trying to make a broken model work?
If an employee can find a lesson on how to unclog a drain by watching a YouTube video, then wouldn't it figure that they would go to the same place to learn how to do their jobs? Why aren't your training lessons in the same place? Why is your training still being done in the old, broken classroom and paper manual way?
The worker of tomorrow doesn't remember anything except where to find the information they are looking for. They won't remember the procedure in the manual but they will remember where to find the video that reminds them of the procedure.
Stop thinking that every worker has the same capacity for memory and recall as Baby Boomers. They don't. Start looking toward the future and digitize your training utilizing on-demand video, text message and easy access to information.
If you want to engage your people to reduce workplace incidents, start thinking like they think. Make it easy for them to make the right decisions - don't expect that they will just because you told them once.
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Kevin Burns - Workplace Expert and Speaker
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